Understanding Media Bias: Strategies for Consumers


Navigating the media landscape has become increasingly challenging. The constant influx of information from social media, influencers, and unreliable news sources complicates the situation. This overwhelming amount of content is further complicated by podcasts and various print publications. We are significantly concerned about the misinformation from our POTUS. Everyone else should be concerned too. I urge you to verify this for yourself (use the resources below). Additionally, certain media outlets and platforms that challenge the President’s views are being targeted and silenced. Earlier this year, Trump sought to undermine the free press, specifically targeting organizations like NPR and PBS. While these outlets have a left-leaning perspective, they are regarded for their reliability. They are also rated highly for their thorough analysis and value in reporting news.

Discerning consumers of truth must diligently separate fact from fiction. This effort is crucial amidst a sea of rhetoric and propaganda. It is all too easy to accept what we hear and see at face value. Yet, those with intellectual curiosity know how to cut through the noise and uncover the truth. Stay aware, vigilant, and curious.

What strategies can consumers use to separate fact from fiction in today’s media landscape?

We often ask ourselves these questions:

  1. Who or What is the source of the information? Are they credible and does it have a reputation for accuracy?
  2. What evidence supports this claim? Are their statistics, studies or expert opinions backing it up?
  3. Have I considered different viewpoints or information that contradicts this claim?
  4. Is the information presented in an objective manner? Does it appear biased or emotionally charged?
  5. What is the potential motivation behind this information? Is there a reason someone may want to promote a particular narrative?
  6. How recent is this information? Is it up to date, or could it be outdated in a rapidly changing context?
  7. What do I already know about this topic?
  8. Have I checked multiple sources? Have I verified this information with independent and reliable outlets (see below Ad Fontes and Snopes)?
  9. Have I checked my own bias? What preconceived ideas or held beliefs am I bringing to the table?


What part do social media sites play in sharing opinions and persuasive messages?

While social media can aid positive communication, it also poses risks by enabling the spread of misleading information and propaganda.

  1. Easy Access: They allow quick information sharing, allowing groups to widely promote their message.
  2. Echo Chambers: Algorithms show users content that matches their beliefs, reinforcing extreme views and limiting exposure to different opinions.
  3. Viral Sharing: Content can spread rapidly, making it easy for misleading information to reach a large audience.
  4. Anonymity: Users can spread false information without facing consequences, and bots can amplify these messages.
  5. Emotional Impact: Content stirs strong emotions is likely to be shared making propoganda effective.
  6. Target Ads: Social media allows for precise advertising, helping propoganda reach specific.
  7. Influencers: Popular figures can promote propoganda, intentionally or not, lending it more credibility.

Some Trusty Resources for Lie Busting and Truth Finding (as of this posting):

  • Ad Fontes Media Bias– the originator of the media bias chart! They will help you find the reliability of a source.

They offer a handy Static Chart:

And, their interactive chart is SWEET! Click here to access their Interactive Chart

Their media bias chart is handy. It is important to note that an article or source may lean one way or the other. Still, this does not necessarily mean it is not true. In this writer’s opinion, upper center is the best place to be. But truth tends to live anywhere in the upper left or upper right quadrant. The media bias chart is handy. Again, just because a source “leans” a certain way doesn’t necessarily mean the information is false.

  • SNOPES

How many times have you seen or used Snopes as a lie buster? It seems to be the go to resource. Snopes began its journey in 1994 by exploring urban legends, hoaxes, and folklore. As the need for trustworthy fact-checking increased, Snopes evolved alongside it. Today, it stands as the oldest and largest fact-checking website on the internet. It is respected by journalists, folklorists, and readers alike as a vital resource for research.

From their website: “When misinformation obscures the truth and readers don’t know what to trust, Snopes’ fact-checking and original investigative reporting light the way to evidence-based and contextualized analysis. We always link to and document our sources so readers are empowered to do independent research and make up their own minds. Snopes.com is an independent publication owned and operated under “Snopes, Inc,” which is a wholly-owned subsidiary of “Snopes Media Group, Inc” (SMG). SMG is owned by Chris Richmond (60%) and Drew Schoentrup (40%). Richmond and Schoentrup are the only owners. There are no other shareholders or investors.

Some thoughts on Wikipedia

Many people still turn to Wikipedia for information; nevertheless, it’s essential to recognize that Wikipedia is not infallible. Anybody who wants to post material can do so. They make no guarantee of validity. See Wikipedia’s Disclaimer

Some thoughts on AI

AI is not always reliable for research. It should not be trusted completely. AI can make mistakes, create false information, and spread biases from its training data. AI can assist with tasks like gathering information. It can also generate literature reviews and summaries. However, researchers must always verify their results. They should verify facts using trustworthy sources and take responsibility for the accuracy and integrity of their work. Before taking your AI answer at face value, ask yourself, Who owns the AI tool you use? Are they a reliable resource?

Who do you use for fact-checking?